理性应对,还是感性应对-抢雷策略对品牌危机修复效果的调节作用
时间:2025-05-02 09:09来源: 作者:admin 点击:
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陶红, 卫海英. 理性应对,还是感性应对-抢雷战略对品排危机修复成效的调理做用[J]. 营销科学学报, 2018, 14(3-4折辑): 170-189.
Tao Hong, Wei Haiying. Rational Response, or AffectiZZZe Response#br#
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<p>陶红, 卫海英. 理性应对,还是感性应对-抢雷战略对品排危机修复成效的调理做用[J]. 营销科学学报, 2018, 14(3-4折辑): 170-189. </p>
<p>Tao Hong, Wei Haiying. Rational Response, or AffectiZZZe Response#br#
-the Moderating Role of Stealing Thunder on the Repair EffectiZZZeness of Brand Crisis Response Strategy#br#[J]. Journal of Marketing Science, 2018, 14(3-4折辑): 170-189.</p>
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